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The voice of Central Asia
Whether you're a strategist in Ulaanbaatar, a creative in Bishkek, a media planner in Almaty, or a digital nomad in Tashkent—your voice matters here.
Editor’s Pick
Events
Spikes Asia 2026 оны шилдгүүд зарлагдлаа
Spikes Asia буюу Ази Номхон далайн бүс нутгийн хамгийн нэр хүндтэй, олонд танигдсан бүтээлч сэтгэлгээ ба үр өгөөжтэй маркетингийн шагналын эзэд 2026 оны 3 сарын 12-нд Сингапурт болсон гала хүлээн авалтын ёслолын үеэр зарлалаа. Узбекистан улс National Agency for Social Protection байгууллагад зориулан бүтээсэн "The Weight of Pain" бүтээлээрээ Film Craft төрөлд Алт, Мөнгөн гэсэн хоёр Spikes хүртсэн нь Төв Азийн орноос шагнал хүртсэн анхны тохиолдол боллоо. Энэхүү амжилт нь тус
Khandsuren Lkhamsuren
Apr 116 min read
Making People Care: Storytelling in the Age of AI
Making People Care in the Age of AI: Why Storytelling Still Matters At ADFEST 2026 in Pattaya, Oliver Atkinson, Managing Director of London-based production company Casual, delivered a session that reminded the creative industry of a simple truth: no matter how advanced technology becomes, connecting with people emotionally remains the heart of effective marketing. Titled “Making People Care: Storytelling in the Age of AI,” the talk combined insights, innovation, and a live d
Enkhjin Batbayar
Mar 302 min read
LinkedIn is not social media - it’s a business platform creatives can no longer ignore
During the ADFEST, one of the most thought-provoking workshops I attended focused on a question many creatives are quietly asking: how should we actually be using LinkedIn today? Titled “LinkedIn for Creatives - The 2026 edition,” the session challenged a long-held perception—that LinkedIn is a purely corporate, overly formal platform with limited relevance for creative professionals. Instead, it presented a much clearer reality. LinkedIn is no longer just a social media plat
Bolormaa Erdenebileg
Mar 302 min read
ADFEST 2026: THE BEST OF HUMAN+
The culmination of ADFEST 2026 is the announcement of Lotus Special Awards at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand. ADFEST is pleased to announce the winners below. A new Special Award has been added to the line-up this year with Independent Network of the Year joining the line-up. ADFEST 2026 SPECIAL AWARDS NETWORK OF THE YEAR ADFEST 2026 proud to announce that Dentsu has retained the title of Network of the Year. The group of 11 offices that entered the ADFE
Enkhjin Batbayar
Mar 275 min read
ADFEST 2026 YOUNG LOTUS CREATIVES THE NEXT GENERATION OF HUMAN+
The ADFEST 2026 Young Lotus Workshop has been completed by 29 young creatives, representing 15 cities, including Bangkok, Colombo, Dhaka, Guangzhou, Gurugram, Ho Chi Minh, Hong Kong, Jakarta, Kuala Lumpur, Manila, Riyadh, Seoul, Singapore, Taipei, and Tokyo. Vinit Suraphongchai, Chairman of ADFEST welcomed all the participants to ADFEST before the start of their two-day workshop. He explained, “Young Lotus is at the heart of ADFEST. Local advertising associations from the re
Enkhjin Batbayar
Mar 276 min read
HUMAN+ IN SPOTLIGHT:ADFEST 2026 UNVEILS DAY 2 LOTUS WINNERS!
The culmination of the final day at ADFEST 2026 on Saturday, 21st March saw the second of two presentations of Lotus Awards to the elected winners in 9 categories, Outdoor, Press, Radio & Audio, Film, Creative Strategy, Effective, Sustainable, INNOVA Lotus and Lotus Roots. In addition, the Young Lotus, Grande for Humanity and Special Awards were also announced to a packed hall. The awards were presented at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand. A total of 1,40
Enkhjin Batbayar
Mar 278 min read
Interviews
MAD STARS 2026: Asia’s Creative Future Starts Now
The global creative spotlight is turning toward Busan once again as MAD STARS 2026 officially opens its call for entries. As Asia’s only international festival celebrating creativity powered by technology and innovation, MAD STARS continues to position itself as a forward-looking platform where ideas meet impact. This year’s edition builds on the festival’s growing global influence, bringing together industry leaders, agencies, production houses, tech innovators, students, a
Advertising Journal
Feb 152 min read
Vinzo on the Spikes Asia Jury: Why Creative B2B Is Mongolia’s Next Frontier
Dec 21, 2025: On a late December Sunday afternoon, Ulaanbaatar seems to be holding its breath before the holidays. One of the upper floors in the city center office remains busy, with people working and visitors coming and going. In the office behind glass walls, a TV runs constantly, news, noise, and motion fill the space, as if the room refuses silence. Ganzorig Vanchig , affectionately called Vinzo , welcomes me in a comfortable hoodie and a beanie. Relaxed and friendly, V
Khandsuren Lkhamsuren
Dec 23, 20255 min read
Enkhbayasgalan Tungalag, Mongolia’s First Cannes Lions Jury Member
Founder of Adjournal Asia reflects on his Cannes Lions Jury experience and why 2025 marked Mongolia’s breakthrough year on the global creative stage. When did it hit you emotionally that you’re the first Mongolian Cannes Lions Jury Member, and what did that moment mean to you personally? It didn’t hit me immediately. The realisation came quietly, late at night, while reviewing entries from all over the world. Spring is a peak season for Mongolian creatives after a long, cold
Advertising Journal
Oct 30, 20252 min read
Bilguun Munkhjargal: “Creativity is clarity, meaning, and soul.”
Founder & Managing Director, WHYZE Agency | Spikes Asia 2025 & Mad Stars 2025 Jury Member | Brand Strategy & Creative Communications Leader
Khandsuren Lkhamsuren
Aug 8, 20253 min read
From 21‑Year‑Old Dreamer to Regional Visionary: Sabina Reingold and the Rise of Jolbors Festival
When Sabina Reingold co‑founded the Jolbors Festival, she was just 21 and at the very start of her communications career. Kyrgyzstan had no real advertising industry, and creative festivals were unknown.
Khandsuren Lkhamsuren
Aug 7, 20253 min read
Rise of Asia's Voice: Inside MAD STARS with Chairperson Hwanjin Choi
In this Creative Nomads interview, we speak with Mr. Hwanjin Choi , Chairperson of MAD STARS, about how the festival is challenging...
Enkhbayasgalan Tungalag
Jul 17, 20255 min read
The latest news
About Us
Adjournal is an independent creative and marketing platform amplifying the voice of Central Asia. Founded in Mongolia, we cover the region’s most exciting stories in branding, advertising, digital transformation, and creative innovation. We interview game-changing CMOs, showcase bold campaigns, and connect emerging talent with leading agencies.
From Cannes Lions to grassroots studios, we champion creativity with purpose. Adjournal is building a home for bold ideas, real insight, and creative leadership across Central Asia. We’re always looking for new contributors to help shape conversations around branding, marketing, creativity, and innovation.
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