Spikes Asia opens for 2026 awards submissions, with the launch of Creative B2B Award

Spikes Asia will also bring back a week celebrating creativity, networking and learning

23 October 2025 - Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has today announced that the 2026 Awards are open for submissions. This year sees a series of updates designed to reflect the region’s rapidly evolving creative landscape and to celebrate work that drives business impact, inclusivity, and innovation.

Following consultation with the industry, the Creative B2B Spikes Award has been introduced to celebrate game-changing creativity and effectiveness in work for products and services that professionals purchase on behalf of businesses. The new Award will champion the region's most innovative B2B work - an increasingly vital segment across APAC - and celebrate the strategic role creativity plays in driving business growth and building lasting brand connections.

Melanie Speet, Director, Spikes Asia, commented: “The 2026 Awards mark an exciting chapter for Spikes Asia. Our updates ensure we continue to reflect the changing shape of creativity across APAC – from bold, diverse storytelling to ideas increasingly powered by technology and innovation. Creativity in this region continues to set new benchmarks globally, and Spikes Asia evolves in step with that progress to celebrate the full spectrum of creative excellence emerging from APAC.”

In addition to the launch of the Creative B2B Spikes, the 2026 Awards introduce several exciting updates elsewhere, including an update to the Design Spikes with a new Transformative Design section to recognise design excellence that delivers measurableimpact through innovation. A new Cultural Engagement category has been introduced, which spans across all Cultural & Context sections. This category celebrates work that connects authentically with different communities - honouring smart, culturally aware branded communications that makes the region unique. Glass: The Award for Change has evolved to spotlight work that creates long-term impact and more inclusive representation across a broader range of communities. And, to reflect the rise of the creator economy, the Social & Creator Spikes Award has undergone a refresh to better recognise and celebrate the growing role creators play in shaping brand messages.

Marian Brannelly, Global Director of Awards, LIONS, added: “Spikes Asia has always been the benchmark for creative excellence in APAC, and these updates ensure it remains at the forefront of our industry’s progress. We’ve seen incredible momentum from the region’s B2B sector and when we look at the broader picture across our existing Spikes, entries from APAC-based B2B brands have risen by 76% year on year. By introducing the Creative B2B Spikes, we’re giving brands and agencies a dedicated platform to have their work recognised, raise creative standards and recognise the impact of this vital and fast-growing sector.”

Alongside the Awards opening for entries, Spikes Asia will also unveil a week packed with learning and networking ahead of the Awards Ceremony next March - developing the next generation of creative talent and celebrating the very best of APAC creativity. Full details of the week’s activities will be revealed in the coming months.

Entries into Spikes Asia are being accepted until Thursday 29 January 2026. Further information on the Awards can be found at www.spikes.asia.

About Spikes Asia

Spikes Asia, the home of Asia-Pacific creativity, is the region’s oldest and most prestigious awards for creative advertising. Building on over 35 years of the illustrious Spikes Awards and Tangrams Strategy & Effectiveness Awards, Spikes Asia is the result of a collaboration between Ascential, part of the Informa Group and organiser of Cannes Lions, and Haymarket, publisher of Campaign Asia-Pacific. Spikes Asia celebrates creative excellence in the Asia-Pacific region alongside learning and networking opportunities. The Awards serve as the definitive benchmark for creative excellence, marketing strategy and effectiveness in Asia-Pacific.

www.spikes.asia

About LIONS

LIONS is the global platform that champions creativity and marketing effectiveness for growth. We help businesses grow through creative marketing that matters.We know that creativity can and should be applied across the full marketing mix. Creativity is an impactful business driver - and when it's integrated with a culture of effectiveness, it's a

competitive advantage. Backed by over 150 years of experience and evidence, Cannes Lions, WARC, Effie, Contagious and Acuity - provides the global marketing industry with the definitive benchmarks,intelligence, training and tailored advice needed to grow.

www.lions.co