BUSAN, SOUTH KOREA — August 27, 2026 If Day One of MAD STARS 2026 asked whether artificial intelligence can transform creativity, Day Two moved the conversation one step further: what happens when the transformation reaches the very foundations of marketing? On the second day of the three-day festival in Busan, the conversation shifted from the capabilities of AI to the future of brands, consumer relationships, culture and creativity. Under this year’s theme, “AMPLIFY,” global marketing and...

BUSAN SOUTH KOREA |August 26, 2026 The global creative and marketing industry converged in Busan today as MAD STARS 2026 officially opened at SIGNIEL BUSAN, bringing together creative leaders, marketers, technologists, agencies, and emerging talent from across the world. Running from August 26 to 28 under the theme “AMPLIFY,” this year’s festival is exploring how technology can expand the possibilities of creativity while keeping human intelligence, curiosity, and cultural understanding at...