Spikes Asia буюу Ази Номхон далайн бүс нутгийн хамгийн нэр хүндтэй, олонд танигдсан бүтээлч сэтгэлгээ ба үр өгөөжтэй маркетингийн шагналын эзэд 2026 оны 3 сарын 12-нд Сингапурт болсон гала хүлээн авалтын ёслолын үеэр зарлалаа. Узбекистан улс National Agency for Social Protection байгууллагад зориулан бүтээсэн "The Weight of Pain" бүтээлээрээ Film Craft төрөлд Алт, Мөнгөн гэсэн хоёр Spikes хүртсэн нь Төв Азийн орноос шагнал хүртсэн анхны тохиолдол боллоо. Энэхүү амжилт нь тус

Making People Care in the Age of AI: Why Storytelling Still Matters At ADFEST 2026 in Pattaya, Oliver Atkinson, Managing Director of London-based production company Casual, delivered a session that reminded the creative industry of a simple truth: no matter how advanced technology becomes, connecting with people emotionally remains the heart of effective marketing. Titled “Making People Care: Storytelling in the Age of AI,” the talk combined insights, innovation, and a live d

During the ADFEST, one of the most thought-provoking workshops I attended focused on a question many creatives are quietly asking: how should we actually be using LinkedIn today? Titled “LinkedIn for Creatives - The 2026 edition,” the session challenged a long-held perception—that LinkedIn is a purely corporate, overly formal platform with limited relevance for creative professionals. Instead, it presented a much clearer reality. LinkedIn is no longer just a social media plat

The culmination of ADFEST 2026 is the announcement of Lotus Special Awards at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand. ADFEST is pleased to announce the winners below. A new Special Award has been added to the line-up this year with Independent Network of the Year joining the line-up. ADFEST 2026 SPECIAL AWARDS NETWORK OF THE YEAR ADFEST 2026 proud to announce that Dentsu has retained the title of Network of the Year. The group of 11 offices that entered the ADFE

The ADFEST 2026 Young Lotus Workshop has been completed by 29 young creatives, representing 15 cities, including Bangkok, Colombo, Dhaka, Guangzhou, Gurugram, Ho Chi Minh, Hong Kong, Jakarta, Kuala Lumpur, Manila, Riyadh, Seoul, Singapore, Taipei, and Tokyo. Vinit Suraphongchai, Chairman of ADFEST welcomed all the participants to ADFEST before the start of their two-day workshop. He explained, “Young Lotus is at the heart of ADFEST. Local advertising associations from the re

The culmination of the final day at ADFEST 2026 on Saturday, 21st March saw the second of two presentations of Lotus Awards to the elected winners in 9 categories, Outdoor, Press, Radio & Audio, Film, Creative Strategy, Effective, Sustainable, INNOVA Lotus and Lotus Roots. In addition, the Young Lotus, Grande for Humanity and Special Awards were also announced to a packed hall. The awards were presented at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand. A total of 1,40

ADFEST 2026 is now gearing up at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand. This year it is welcoming 770 delegates from 56 cities who have been streaming through its doors since the start of the three-day festival. ADFEST 2026 runs from 19th March to 21st March 2026 and is hosting is a full program to keep eager delegates busy, including 61 back-to-back speaker sessions, broadcasts at the breakout stage, interactive workshops, Production Hut hub and an exhibition

Suncorp’s ‘Haven’ reframes insurance marketing—but does it go far enough? As climate risk accelerates, the insurance industry is facing a structural dilemma: how to remain relevant in a world where the scale of risk is increasingly difficult to underwrite. Against this backdrop, Suncorp Group has launched Suncorp Haven —a data-led platform designed to shift the narrative from recovery to resilience. It is, on the surface, a notable departure from traditional insurance marketi

The culmination of the second day at ADFEST 2026 on Friday, 20th March saw the first of two presentations of Lotus Awards to the elected winners in 12 categories, including Brand Experience, Commerce, Digital & Social, Direct, Digital Craft, Media, PR, Print & Outdoor Craft, Entertainment, Design Lotus, New Director (Inc. Fabulous Five) and Film Craft Lotus. The awards were presented at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand. The second ceremony will take place

ADFEST 2026 is gearing up at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand. This year it is welcoming 770 delegates from 56 cities who have been streaming through its doors since the start of the three-day festival. ADFEST 2026 runs from 19th March to 21st March 2026 and hosts a packed program to keep eager delegates busy, including 61 back-to-back speaker sessions, regular broadcasts at the breakout stage, 7 interactive workshops, the Production Hut hub and an exhibi

ADFEST 2026 has opened its doors at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand, welcoming 770 delegates from 56 cities attending the three-day festival from 19th – 21st March 2026. There is a packed program full of ideas and inspiration, featuring 61 back-to-back speaker sessions, 7 interactive workshops, Production Hub, an exhibition of all the entries submitted for the Lotus Awards as well as the presentation of the awards themselves. Under the theme “Human+” , A

ADFEST 2026 returns to Pattaya from Thursday 19th to Saturday 21st March 2026 at the Pattaya Exhibition and Convention Hall (PEACH), Royal Cliff Hotels Group, under the powerful theme Human+. ADFEST 2026 “Human+” At a time of accelerating change, the spotlight often shines on technology, platforms and increasingly complex systems. The focus at ADFEST 2026 is founded on a clear conviction: true, enduring value lies not only in these tools, but in how people are empowered by th

At Spikes Asia 2026 in Singapore, the industry’s focus on creator partnerships, practical AI, B2B branding, and local cultural insights was clear. Spikes Asia Week took place from March 9 to 12 in Singapore, featuring learning, networking, and awards. Creative Campus at the National Design Centre on March 12 and the Awards Gala at the Capitol Theatre were highlights. Sessions included Meta’s Jimmy Lee on creator partnerships, Armand de Saint-Salvy on AI workflows, LinkedIn’s

The global creative spotlight is turning toward Busan once again as MAD STARS 2026 officially opens its call for entries. As Asia’s only international festival celebrating creativity powered by technology and innovation, MAD STARS continues to position itself as a forward-looking platform where ideas meet impact. This year’s edition builds on the festival’s growing global influence, bringing together industry leaders, agencies, production houses, tech innovators, students, a

APAC 5 February 2026 - Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has announced McDonald’s as its 2026 Advertiser of the Year – the second time the brand has taken home this accolade, the first being in 2018. Spikes Asia’s Advertiser of the Year Award recognises a brand that has distinguished itself through innovative marketing and a strong commitment to creative excellence, demonstrated through impactful work prod

Dec 21, 2025: On a late December Sunday afternoon, Ulaanbaatar seems to be holding its breath before the holidays. One of the upper floors in the city center office remains busy, with people working and visitors coming and going. In the office behind glass walls, a TV runs constantly, news, noise, and motion fill the space, as if the room refuses silence. Ganzorig Vanchig , affectionately called Vinzo , welcomes me in a comfortable hoodie and a beanie. Relaxed and friendly, V

11 December 2025 - Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has revealed the Jury line-up for 2026. These industry leaders will set the benchmark for creative excellence across the region. This year marks the highest representation from Central Asia, with Jury members from Kazakhstan and Uzbekistan. Kazakhstan made headlines at the 2025 Spikes Asia Awards by securing its first-ever Grand Prix in both the Media an

13 November 2025 - Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has revealed the Jury Presidents who will oversee the 2026 Awards. Meeting in Singapore next March, these industry leaders will guide their Juries to benchmark excellence across the region’s very best creative and effective work. Among the Jury Presidents, Atiya Zaidi, CEO and Chief Creative Officer at BBDO Pakistan , makes history as the first Jury Pres

Founder of Adjournal Asia reflects on his Cannes Lions Jury experience and why 2025 marked Mongolia’s breakthrough year on the global creative stage. When did it hit you emotionally that you’re the first Mongolian Cannes Lions Jury Member, and what did that moment mean to you personally? It didn’t hit me immediately. The realisation came quietly, late at night, while reviewing entries from all over the world. Spring is a peak season for Mongolian creatives after a long, cold

Spikes Asia will also bring back a week celebrating creativity, networking and learning 23 October 2025 - Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has today announced that the 2026 Awards are open for submissions. This year sees a series of updates designed to reflect the region’s rapidly evolving creative landscape and to celebrate work that drives business impact, inclusivity, and innovation. Following consulta

HBO MAX launching in Mongolia

The MAD STARS 2025 conference begins with a topic of greatest importance to the industry’s future: The power of advertising to shape the...

Founder & Managing Director, WHYZE Agency | Spikes Asia 2025 & Mad Stars 2025 Jury Member | Brand Strategy & Creative Communications Leader

When Sabina Reingold co‑founded the Jolbors Festival, she was just 21 and at the very start of her communications career. Kyrgyzstan had no real advertising industry, and creative festivals were unknown.