The seventh season of the Tashkent International Advertising Festival TAF!25 has started!

For the first time, the Tashkent International Advertising Festival invites brands, agencies, and young creators from all over the world to participate in the TAF!25 effectiveness and creativity competition.

Tashkent International Advertising Festival TAF! is an annual, largest event in the field of marketing and advertising in Central Asia. The festival will take place on October 11-12 in Tashkent. The TAF!25 program includes an international advertising conference, the "Ad of the Year" exhibition, ABC-show — a showcase of the best global advertising, an awards ceremony, master classes, and workshops.

The educational program of the festival includes a large-scale conference with outstanding speakers and networking opportunities for company executives, heads and employees of advertising and marketing agencies, directors, and specialists in marketing, advertising, and PR. On October 11, at the international marketing conference in 7 sections, more than 40 experts — marketers and advertisers from major Uzbek companies and international experts — will gather to discuss and present new effective tools in effective and creative directions.

The TAF!25 effectiveness and creativity competition aims to identify the best marketing and creative projects implemented during 2024-2025. The festival curators are Askhat Uskembaev, the exclusive official representative of the Cannes Lions International Festival of Creativity in Kazakhstan, Kyrgyzstan, and Uzbekistan, and Temur Sa’diy, CEO/Design Director of MA'NO Branding, chairman of the Committee on Competitions and Ratings of the Marketing Association of Uzbekistan.

You can now submit your application for the competition in 35 categories, including strategic marketing, creative advertising, digital campaigns, PR and SMM, ESG communications, branding, graphic and product design, B2B and B2C projects, as well as youth and experimental categories. Applications in the main period are accepted until August 4. The application fee is $120. The final deadline is September 2. Young creators are offered free participation in the Concept category.

Submit your application for the TAF!25 competition and view all categories and nominations on the official festival website: https://taf25.marketing.uz/en/

More than 30 top creators and marketers from Spain, the UK, Russia, Japan, Vietnam, China, Hungary, Serbia, Bulgaria, UAE, Central Asian countries, and other regions will judge the works submitted to TAF!25.

TAF! represent a unique cultural and professional context that can bring a new perspective on advertising creativity and its evaluation. It is an opportunity for the entire professional community to get acquainted with new methods of evaluation and perception of advertising, which can enrich approaches to industry development. In addition, organizers hope for active knowledge exchange among participants from different regions. Such intersections inevitably lead to fresh ideas and formats — the very ‘new’ thing for which we all engage in this activity.

The organizers of the TAF!25 festival are the Committee for the Development of Competition and Consumer Protection of the Republic of Uzbekistan and the Marketing Association of Uzbekistan.

“Participation in TAF! provides a unique opportunity for international participants to establish contacts with leading brands, agencies, and media in the region. Uzbekistan and Central Asia are actively developing today, opening many new opportunities for international business. Participation in the competition will definitely help to present yourself to the market, find partners, and potential clients.

This year, the TAF! competition invites everyone who can demonstrate bold, effective solutions and innovative approaches in the marketing industry. We are assembling a powerful international jury, which together with the shortlist jury of domestic experts will determine the winners in 35 categories.

The festival is, above all, a vibrant professional community. Participation in the competition offers a great chance to visit Tashkent at the most favorable time, exchange experiences, get inspired by fresh ideas, participate in lectures and workshops with domestic experts, and see how creativity changes in different cultural contexts.”Diyor Mirzaakhmedov, Chairman of the Marketing Association of Uzbekistan, organizer of the TAF!25 festival.

Join TAF! Become part of a bright international event where creativity meets results. Show the world your best cases, announce yourself to a new audience, and contribute to the formation of the global advertising and communications industry.

Call for entries is open. See you in Tashkent!

General Partner – Octobank.