During the ADFEST, one of the most thought-provoking workshops I attended focused on a question many creatives are quietly asking: how should we actually be using LinkedIn today? Titled “LinkedIn for Creatives - The 2026 edition,” the session challenged a long-held perception—that LinkedIn is a purely corporate, overly formal platform with limited relevance for creative professionals. Instead, it presented a much clearer reality. LinkedIn is no longer just a social media platform. It is a...

Suncorp’s ‘Haven’ reframes insurance marketing—but does it go far enough? As climate risk accelerates, the insurance industry is facing a structural dilemma: how to remain relevant in a world where the scale of risk is increasingly difficult to underwrite. Against this backdrop, Suncorp Group has launched Suncorp Haven —a data-led platform designed to shift the narrative from recovery to resilience. It is, on the surface, a notable departure from traditional insurance marketing. But whether...